![]() ![]() ![]() ![]() A simple version of the MMO experience can even be had for free thanks to the New Gaming Economy, which makes Blizzard's pay then subscribe to play model increasingly unusual. Meanwhile, the genre itself is now significantly more crowded, and WoW's competitors are much more sophisticated. From a high of 12 million active subs in 2010, Blizzard's marquee online game had 5.5 million as of November last year - a number the company has decided to no longer update going forward. Time's a funny old thing, though, and in the intervening years ( WoW itself turns 12 this November) things have changed. EverQuest - the dominant player in a tiny market - had something like 450,000 subscribers, and the entire MMO genre was considered a small, hardcore niche enjoyed exclusively by basement-dwelling shut-ins of whom even the nascent "gamer" counter-culture was embarrassed. ![]() Alan Bell heads to the States to get hands-on with World of Warcraft: Legion.īack when World of Warcraft was first revealed, the pre-launch landscape Blizzard surveyed was largely empty. ![]()
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